“I need to feel gratified this second or I’m doomed.” — said no customer ever.
“I need to feel gratified this second or I’m doomed.” — said no customer ever. Let’s cut through the noise for a second — no one really wants instant gratification. It’s become this buzzword that gets thrown around as if everyone’s dying for the next quick hit of satisfaction, but here’s the thing: what people really want is to buy in a way that fits their lifestyle. Whether that’s through loans, savings, or offers, what matters is the control and choice. People aren’t walking around saying, “I need to feel gratified this second or I’m doomed.” That’s not the way anyone thinks. What they’re saying is, “I want to live my life. I want to spend on what matters to me. I want options that make sense with how I manage my money.” For most of the post COVID time, ‘instant gratification’ is a convenient narrative that’s been pushed by those who profit from it. Sure, some people want to swipe and pay later, but it’s not about getting everything right now because they can’t wait. It’s about convenience, sure, but it’s also about flexibility. What people are really after is control over how they pay, spend, and manage their finances — whether it’s through savings, credit, or a smart offer that stretches their money a little further. I want to spend the way it fits into my lifestyle, not the way the financial system has decided I should. If that means using a loan to spread out the cost of something important to me, so be it. If that means dipping into my savings for something that aligns with my values, great. If it means hunting down the best deal or offer, you can bet I’m doing that too. But it’s not because I want things instantly. It’s because I want things intelligently. We’ve been conditioned to think it’s all about speed. The truth is, we’ve been sold this idea that speed is the ultimate goal. That getting what we want right now is the be-all, end-all of consumer happiness. The reality is, that’s just not true. Speed for the sake of speed is meaningless. Look at the way people actually spend. Take a second to think about the last big purchase you made. Did you just throw caution to the wind and swipe your card, thinking “Well, I need this NOW”? Probably not. You probably thought about it, weighed your options, checked your bank balance, maybe even looked at financing options to figure out the smartest way to buy. That’s what people are doing. They’re thinking about how to make their purchases work for them — not how to get things the fastest. The financial industry has this weird obsession with assuming that consumers are all about the rush, about swiping now and worrying later. But most people? Most of us are way smarter than that. We’re not blindly running after instant gratification. We’re thinking about how our purchases fit into our bigger picture. It’s about flexibility, not urgency. I want the flexibility to choose how I buy — whether that’s through cash, savings, or a loan. I want the option to pick what makes sense for me in that moment. And that’s not because I need it now. It’s because I want options that fit my lifestyle, not a one-size-fits-all solution that’s designed to keep me in the debt cycle. Sometimes, I’ll want to spread out payments with a loan because it works better with my cash flow. Other times, I’ll use the savings I’ve carefully built up because it’s important to me that I stay debt-free on certain purchases. And there are times when I’ll wait for an offer or discount because, well, who doesn’t love a good deal? It’s not about needing gratification in an instant — it’s about tailoring the financial experience to my life, my values, and my goals. Consumers want control, not just convenience. And that’s the real truth. Consumers aren’t looking for things to be faster — they’re looking for things to be smarter. We want the ability to control our finances in a way that makes sense for how we live, how we plan, and how we spend. We want the ability to mix and match — maybe use a loan here, pay cash there, or take advantage of a great deal when it pops up. It’s not about “now.” It’s about how. I want to live my life — on my terms. At the end of the day, it’s not about the gratification; it’s about making purchases that align with how I want to live my life. Sometimes that means paying now, sometimes it means paying later. What matters is that I get to choose the best path for me. I’m not chasing the dopamine hit of buying something on a whim — I’m thinking about how my financial decisions impact my life as a whole. And honestly, that’s the conversation we need to start having. It’s not about speed. It’s about options. It’s about control. It’s about creating financial tools that give people the ability to make the right decision for them, in whatever situation they’re in. So no, I don’t want instant gratification. I want to buy in a way that fits my life, my money, and my goals — on my terms. FAQs 1. What is Sav? Sav is a money-management app, allowing you to stick to your money goals, plan for the future, and spend confidently in the present.Your Sav card helps you meet your goals – just connect your bank account, top up your Sav card, choose goals you would like to set aside money for, and apply rules that automatically allocate funds toward your goals. The money set aside for your goals is safe. It is always available on your prepaid card and held with our partner financial institutions licensed by the CB UAE.You can use your Sav card to get additional rewards and cashbacks while spending. Check out our offer page to find the latest deals and promotions. 2. Is Sav a bank? No, ‘Sav Technologies Limited’ is a technology company registered in the Dubai International Financial …
“I need to feel gratified this second or I’m doomed.” — said no customer ever. Read More »