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We have launched Wealth on Sav — you can now invest in global stocks and ETFs, right from your app.

Srishti enjoys conversations. She is young and hungry and brings fresh energy to Sav. Srishti’s goal is to enhance customer experiences by crafting clear and engaging communications that resonate with Sav’s audience. She is MEGA on social media. Outside of work, she enjoys reading, cooking and traveling which inspire her creativity and passion for continuous learning

Brand and Communications

Srishti’s articles

Sav Launches US Stocks, ETFs and High-Yield Savings Accounts in GCC Through Alpaca Partnership

What Is Sav MyMoney and How Can It Help You? Do you wonder where your money went by the end...

The future of finance: Why vertical AI in financial services must start with customers, not banks

The future of finance: Why vertical AI in financial services must start with customers, not banks For most who believe...

UAE Expat Financial Planning: Manage Cross-Border Complexity

UAE Expat Financial Planning: Cross-Border Complexity Living and working in the UAE offers clear financial advantages. Expats benefit from competitive...

Why Trading More Often Usually Hurts Returns

Why trading often usually hurts returns? More activity feels like progress. In investing, it often isn’t. Across decades of market...

How Much Should You Invest? The Question That Misses the Point

How Much Should You Invest? The Question That Misses the Point How Much Should You Invest? The Question That Misses...

Time in the Market vs Timing the Market: What Data Shows

Why less monitoring can lead to better investments Trying to “time the market” is one of the most persistent ideas...

Why People Avoid Checking Their Investments

Why less monitoring can lead to better investments Checking your bank balance feels normal.Checking your investments often doesn’t. For many...

How Financial Regulations Works in the UAE

In the UAE, customer deposits are not just a feature of banking, they are the system’s foundation In finance, trust...

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