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Purvi is shaping the product, business, and partnerships at Sav. 

Much obsessed about bringing simplicity and innovation to Financial services,  Purvi is a seasoned Consumer Banker and Management Consultant with experience across building and scaling commercially viable, consumer banking products ground up.
As a CEO to Sav, she is committed to creating an ‘effortless & rewarding’ money management ecosystem tailored for young earners in the dynamic Middle Eastern and African regions.She is on a mission to help everyone live beyond the next paycheck, implementing AI effectively to help consumers feel less stressed about their money. Purvi loves to travel and is always looking forward to conversations on money, AI, user experience and how the PnLs for banking products work (or not work).

Co-founder and CTO

Purvi’s articles

The future of finance: Why vertical AI in financial services must start with customers, not banks

The future of finance: Why vertical AI in financial services must start with customers, not banks For most who believe...

The future of finance: Why vertical AI must start with customers, not banks

The future of finance: Why vertical AI must start with customers, not banks For most who believe, it is the...

“I need to feel gratified this second or I’m doomed.” — said no customer ever.

“I need to feel gratified this second or I’m doomed.” — said no customer ever. Let’s cut through the noise...

From “This is my bank” to “These are my options”: The new reality of finance

From “This is my bank” to “These are my options”: The new reality of finance Reality of Finance in a...

We started to build Google Maps for Money. But do consumers really know their destination?

We started to build Google Maps for Money. But do consumers really know their destination? While building Sav, I’ve been...

The honest truth about money (That no one talks about)

The honest truth about money (That no one talks about) Let’s talk about money. Honestly. There’s a certain discomfort in...

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