Meta’s New Fact-Checking Approach: Community Notes vs.Censorship
Meta’s Fact Checking Policies Meta has announced that they are changing their method of flagging false content from using third-party fact checkers to using a Community Notes approach based on X’s model (Kucharski). Zuckerberg has cited the 2024 US presidential election as an underlying reason for this change as he sees it as a reprioritization of speech (Gibson). This suggests that Meta’s remodelling of how they fact check information on their platform is based on a desire to reduce censorship. Criticism Towards Meta The Republic Party has criticized Meta for their fact checking policy and believes it is censorship which disproportionately affects right-wing voices (NEWS WIRES). It is interesting to note that Meta’s fact checking program was originally set up when they received criticism due to Facebook’s role in spreading misinformation during the 2016 US presidential election (Kucharski). It would appear that Meta is quite receptive to the feedback it receives and ongoing discussions around its fact checking policies. Benefits of Community Notes Community Notes has its positives in that statistically it is likely to lead to correct conclusions, and that it reduces the potential for systemic bias as there needs to be agreement from diverse users. Moreover, it is beneficial for posts which may be technically accurate but misleading in the way it presents facts (Kucharski). In these situations, Community Notes would be helpful as it could provide context so that users are not misinformed. Global Implications However, by using Community Notes, the responsibility for fact checking moves from the organization to the public. While this may be embraced in some regions, Meta’s users are globally located and in Europe, tech firms are being asked to take more responsibility for their content (McMahon et al.) This brings up the question on who should have the responsibility for deciding what is true. However, there is no right answer as different countries respond differently to the question. We can see this reflected in court procedures as English and American courts often use juries to decide a case while European courts rely on their judges- this is the difference between relying on public opinion versus looking at professionals when determining the truth (Kucharski). As a result, Meta may not be able to adopt Community Notes on a global scale as moving responsibility for fact checking to the public may not be accepted in every region. Who Should Be Responsible? It is also important to note that Meta is not placing all the responsibility on the public. They still plan on moderating content related to drugs, terrorism, child exploitation, fraud, etc (Gibson). This could be the middle ground that is more accepted where the responsibility for moderating/fact checking important topics remains with Meta, while the public weighs in on matters that are less important. This still may not be accepted by some who want the responsibility to be moved entirely to the public. This is because they see it as a form of paternalistic infantilization for companies to moderate their content in such a way (Singer). Instead, they want it to be left to the public to moderate these spaces. While I may understand why this type of moderation could be considered paternalistic, I believe there is a need for a certain level of moderation from companies for the content on their platforms. Therefore, while Meta’s decision may be based on a desire to reduce censorship, it is unclear if Meta will be able to extend this policy on a global level. Nevertheless, by moving to Community Notes, Meta has the potential to reduce censorship on its platform at least in the USA. 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